Yes, You Should Cut Vertical Versions of Your Videos

Vertical videos are important for Instagram and Youtube Shorts because they are optimized for mobile viewing, which is where the majority of users consume content. Here are some reasons why vertical videos are essential for these platforms.

 Mobile Optimization: Most users consume content on Instagram and Shorts using their mobile devices. Vertical videos are optimized for mobile viewing, as they fill the screen and provide a more immersive viewing experience.

Improved User Experience: Vertical videos provide a better user experience on mobile devices. When users don't have to rotate their phone to view the video, it can be more convenient and easier to watch. This can result in higher engagement and longer viewing times.

Better Visibility: Vertical videos take up more space on a user's screen compared to horizontal videos that are letterboxed. This means that they are more visible and can grab the attention of users more easily. This can result in higher engagement and more views.

Preferred by Platforms: Instagram and Shorts are designed to support vertical videos. They are optimized for this format, and the platforms may prioritize vertical videos in the algorithm, resulting in better visibility and more views.

Trending Format: Vertical videos have become a popular format for social media platforms, particularly among younger audiences. By using vertical videos, brands and individuals can stay up-to-date with current trends and appeal to a wider audience.

Overall, using vertical videos on Instagram and Youtube Shorts is important for mobile optimization, improved user experience, better visibility, platform preference, and staying on trend. By using this format, brands and individuals can increase engagement and reach a wider audience on these platforms.  

Remember- On many platforms, The bottom of vertical videos gets covered with info.

Pro Tips: 

-The algorithm on IG rewards you for using editing and graphic tools that are native to their platform. 

-Re-edit your TV format videos to full vertical edits for platforms that feature vertical videos.  The AI does not like letterboxing.

-Use trending music and sounds to get the AI to serve up your videos in their Up Next decisions. 

-Like and respond to comments to get the AI to further circulate your videos. Comment on other people’s videos