Don’t Get Fooled! Look Beyond the Demo Reel When Choosing a Video Production Company
In today's digital world, videos have become an essential tool for businesses, organizations, and political campaigns to effectively convey their message. But when it comes to finding the right video production company, where should you begin?
Referrals might be one option, but in today's world, people often turn to Google for answers. A simple search for "video producer near me" will give you sponsored ads and a map showing video producers located in your area. While location may not matter much in the age of high-speed data transfer, if you're planning to shoot video, location can come into play. It's worth noting that if a provider is located in a far-off country, accountability may be lacking.
As you visit various websites, you may come across producers with impressive demo reels. However, it's important to be cautious. Demo reels are like highlight reels of a sports game – they are carefully constructed to showcase the best moments, eye-catching visuals, and dynamic sequences. While demo reels can grab your attention, they often fail to provide a comprehensive understanding of a video production company's capabilities, style, and consistency.
To truly assess the quality and creativity of a video production company's work, it's necessary to look beyond the flashy demo reel. Examining full programs or projects allows you to witness the company's ability to maintain high standards throughout the entire production process. By evaluating complete works, you gain insights into their storytelling techniques, editing skills, attention to detail, and overall production value – elements that a thirty-second sizzle reel cannot fully capture.
When searching for a video production company to bring your vision to life, it's crucial to exercise caution and not solely rely on the captivating highlights showcased in a demo reel. "Caveat Emptor!" or "Let the buyer beware" holds true when selecting the right video production partner. To make an informed decision, it's essential to dig deeper and explore full programs or projects created by the companies you are interested in hiring. A reputable video production company that has been around for several years should have a plethora of completed programs posted online, including their own YouTube channel. Take a look at the types of projects they have worked on. Keep in mind that a company specializing in pharma videos may not be the best fit for your foundation's fundraising program. Check their range of experience and see if they have worked on projects similar to what you're looking to have done.
Although video producers may claim they can handle your project, the more important question from the client's perspective is whether they have actually completed projects similar to yours. The proof lies in seeing the full projects they have created.
By embracing the principle of "Buyer Beware!" and exercising caution, you can make an informed decision and choose a video production partner that aligns with your vision and delivers exceptional results. Remember, the true measure of their abilities lies not in the highlights reel but in the full programs and projects they have completed. So take the time to explore, evaluate, and choose wisely to bring your video production dreams to life.
Pro Tip- Look at the Goggle reviews. If there’s a general 5 star feeling to them and they look authentic, it can be a good indicator of the kind of company you are looking at.
