A marketing strategist who knows the trenches —without adding another six-figure salary to payroll.
Meet Craig: Your New Jersey Fractional CMO
For more than fifteen years, I’ve worked at the crossroads of marketing and sales, building campaigns, advising leadership teams, and driving revenue. I’ve worked with brands ranging from global powerhouses like Thomson Reuters, Advance Local, Disney, Coca-Cola, Bath Fitter, and CenturyLink Wireless to small and mid-sized businesses across New Jersey and Pennsylvania.
I hold a Master of Business Administration from Utah State University, and I’ve led strategy for organizations in healthcare, senior living, home health, legal services, and home remodeling industries, where precision, trust, and measurable results matter.
My background is unusual for a fractional CMO: I didn’t come up through an ivory-tower marketing department. I sold media and marketing services for 15 years. Over the years, I’ve gained hands-on experience across many areas of marketing – from search engine optimization and social media content creation to video production and other ways businesses attract and convert customers. I sat in the room with business owners, understood their pressures, and learned exactly what it takes not just to build a brand but to convert leads into revenue. That dual competency shapes everything I do for Bcreative clients.
I’m also known for something else: fighting hard for the people I serve. After years inside large corporate media companies where smaller businesses are too often treated like numbers, I’m proud to be part of Bcreative, where I can finally do what’s right for the client rather than what’s best for shareholders. Here, the priorities are honesty, clarity, and long-term wins.
If you’re looking for a New Jersey fractional CMO who blends strategy, execution, and real-world commercial experience, I’d be glad to talk.
Mobile: 609-540-3071
Email: craig@bcreative.media
Core Deliverables
- Strategic Blueprint: Clear priorities set against realistic budgets and timeframes.
- Channel Choices: Paid search, local SEO, video, email, or even out-of-home—funded only where the math works.
- Sales Alignment: Marketing that reinforces your sales process instead of fighting it.
- Weekly Cadence: Regular reviews, transparent dashboards, no disappearing acts.
Who This Fits
- Companies at a plateau, unsure what to scale next.
- Owners juggling multiple vendors but lacking a central plan.
- Leadership teams that need C-suite perspective without C-suite payroll.
If your spend is climbing but returns aren’t, you’re in the sweet spot.
Why Fractional?
Hiring a full-time Chief Marketing Officer is one of the most expensive decisions a company can make – salary, benefits, bonuses, equity, onboarding, management overhead, and the risk of misalignment all stack up quickly. And even then, many leaders discover that a full-time CMO is underutilized, too narrow in experience, or too far removed from the daily realities of sales and customer acquisition.
A fractional CMO removes those risks while giving you senior-level strategy, execution oversight, and revenue-focused leadership at a fraction of the cost. You get access to high-end expertise without the financial drag of a full-time hire. You don’t pay for downtime. You don’t absorb long-term compensation commitments. You don’t lose months to recruiting cycles or severance packages if the fit isn’t perfect.
Instead, you gain precision. Flexibility. And a leader who is brought in specifically to drive outcomes, not to fill a seat. A fractional engagement gives you immediate access to broad industry experience, cross-discipline insight, and executive-level judgment shaped by years of selling, building, and scaling marketing programs in the real world.
For CEOs, this is not just a cost decision, it’s a risk decision. Fractional leadership means you retain control, stay nimble, and align resources directly with performance. You get senior leadership that can plug into your organization fast, identify the gaps, and move initiatives forward without the weight of a full-time executive hire.
In short, going fractional gives you the expertise you need, with none of the structural liabilities you don’t.
Strategic Marketing Leadership for Growing Businesses
As businesses grow, marketing often becomes more complex. New channels are added, budgets increase, vendors get involved, and expectations rise. Without clear leadership, it becomes difficult to ensure every marketing effort is working toward the same business objectives.
That’s often the point where a fractional CMO becomes valuable.
Instead of adding another vendor or another marketing channel, you gain an experienced marketing leader who can step back, look at the bigger picture, and help determine what’s actually moving the business forward.
For some businesses, that means improving lead generation. For others, it’s increasing visibility, tightening the sales process, creating accountability, or building a marketing strategy that connects all the moving pieces.
Many growing businesses don’t need a full-time Chief Marketing Officer. They need experienced leadership, clear direction, and someone who can help turn marketing efforts into measurable business results.
A fractional CMO fills that gap, providing executive-level marketing leadership without the cost and commitment of a full-time hire.
Let's Talk
FAQ
1. How do I know if my business needs a fractional CMO?
If marketing feels scattered, lead generation is inconsistent, or you’re investing in multiple marketing efforts without a clear strategy, it may be time to bring in experienced marketing leadership. A fractional CMO helps connect the pieces and create a plan focused on business growth.
2. Is a fractional CMO a good fit for a small business?
Absolutely. Many small businesses need strategic marketing guidance but aren’t ready for the cost and commitment of a full-time Chief Marketing Officer. A fractional CMO provides executive-level leadership on a flexible basis.
3. What’s the difference between hiring a marketing agency and hiring a fractional CMO?
A marketing agency typically focuses on executing specific services, while a fractional CMO focuses on strategy, leadership, decision-making, and ensuring all marketing efforts work together toward the same business goals.
4. Will I need to replace my existing marketing team?
No. We work alongside your existing team, agencies, freelancers, and vendors. Our role is to provide strategic direction, establish priorities, improve communication, and make sure everyone is working toward the same business objectives.
5. What can a fractional CMO actually help with?
A fractional CMO helps bring structure and direction to your marketing efforts. That may include lead generation, strategy, budgeting, reporting, vendor management, customer acquisition, and identifying opportunities for growth.
