Why Use VIDEO? - The Statistics
The Power of Video Marketing: Why Your Business Should Embrace It
In today's digital age, online video content has become an integral part of our daily lives. With a staggering 85% of all internet users in the United States watching online video content every month on their devices, it's evident that video has become the preferred medium for consuming information and entertainment. But what does this mean for businesses, particularly in the realm of marketing?
The Rise of Online Video Consumption
The statistics speak for themselves: 9 out of 10 people aged 18-44 within the U.S. watch YouTube, and on average, internet users spend 6 hours and 48 minutes watching online videos per week. Moreover, 82% of individuals report they consume video most frequently on their mobile devices.
The Effectiveness of Product Videos for B2B Companies
Product videos have emerged as a go-to strategy for B2B companies. In 2023, product demos and social videos were among the most popular types of video content created by B2B marketers. Sharing details about business products through how-to videos and explainer videos has proven to be an effective way to drive an increase in sales. Additionally, training videos and client testimonials have played a significant role in B2B marketing strategies.
Harnessing the Power of Social Media for Video Marketing
Social media platforms have become hotspots for sharing video content. Whether it's Facebook, Instagram, or any other platform, leveraging social media for video marketing can effectively reach and engage your audience. Being where your audience is key to successful video marketing campaigns. Platforms like Instagram, Facebook, and LinkedIn are prime candidates for sharing video content and establishing connections with your audience.
Tips for Online Videos:
Keep it short and concise
Grab viewers' attention in the first few seconds
Use captions for silent viewing
Optimize for mobile viewing
Incorporate storytelling to engage viewers emotionally
Create TV format and vertical versions for various social media platforms
Ensure high-quality audio and video production values
Avoid the most common mistake made by video creators: poor audio quality, which is a big turn-off to viewers
Conclusion: Embrace Video Marketing to Stay Ahead
In conclusion, the data speaks volumes: video marketing is not just a passing trend but a powerful tool for businesses to connect with their audience, drive sales, and enhance brand visibility. As consumers increasingly turn to videos to learn about products and services, businesses must adapt their marketing strategies to incorporate video content effectively. By embracing video marketing, businesses can stay ahead of the curve and maximize their marketing efforts in today's digital landscape.
Including video content on your website and sharing it on social media platforms can significantly improve user engagement metrics such as dwell time. Video content tends to capture users' attention for longer periods, signaling to search engines that your site offers valuable content. This increased engagement can positively impact your website's SEO performance by improving user satisfaction and enhancing overall visibility in search results.
BCreative Digital Media / Princeton, NJ (609) 213-9849 burke@bcreative.media
Since 1985, Bcreative Digital Media has been helping clients harness the power of video marketing. Let us help you tell your story! Contact Burke Wood today to get started.
